IM John Chow With solutions this spring will arrive number of mobile subscribers on the planet to 7.1 billion subscribers. This figure undoubtedly will draw huge smile on the visage of every marketers via mobile phones. The mobile phone of powerful communication tools, and used by companies to meet their business needs through direct communication with the masses. But the question that arises here, is this the way in offering successfully using mobile phones? In the absence of the implementation of the marketing process via mobile phones and warned systematic risk companies to lose the confidence of its customers.
The survey revealed the consumer in December of last year carried out by Forrester that 73% of consumers “upset” of the ads they see on their mobile phones more than dismay of TV commercials. Our goal is to transform the consumer into a loyal client and manage relationships with customers around the world in a manner keeps us close to the consumer away from confrontation. The answer does not lie in stopping the mobile marketing, but change the method.
Until this moment tops UAE highest prevalence of mobile phones in the Middle East. According to the TRA, the number of mobile subscribers actors in the country has grown to up to 7.33% or 11.72 million in 2011, compared with 10.92 million in 2010. To understand the mobile phone market in the Middle East better, Gemalto will this year to conduct a survey on the feedback of associative about participants campaigns and privacy and to grant permission.
The marketing via mobile phones is essential to any project in the twenty-first century, and significantly, therefore revealed Coca-Cola Company recently reported that 70 percent of the marketing budget has earmarked for SMS and mobile phone network, while you go 20 percent of the applications, and go 10 percent to new innovations such as Portfolio mobile cipher filamentous second. Based on the report IBM Tech Trend, 69 percent of companies will invest in a mobile phone over the next two years.
Since we we realized that mobile marketing is vital how can we make sure we’re not disturbing statistic other customers? We focus on the customer, and Kmsoukan we need to recognize that this kind of link between you and your client is a privilege. It regards access to decent permission to interact with your customers. It is also about knowing your customers well and to understand what they like and what they expect.
It’s like a friendship relationship and marriage, there are basic rules must be observed, such as respect, trust, confidence and loyalty between the consumer and the product or brand. Must maintain the privacy and interdependence and tangible rewards to create confidence. And as a consumer you need to make sure that telephone marketers are working to meet these needs.
The advancement of mobile marketing through to an advanced stage is a concept rooted in our minds when developing solutions for mobile marketing through contextual, and depends entirely on the request for authorization from the customer.